Most CEOs make million-dollar decisions using the same process they use to pick lunch.
And that's exactly why 70% of strategic initiatives fail. Here's what I've noticed after watching hundreds of leaders in action: The average founder attacks problems like a firefighter. See problem → Rush to solution → Wonder why it keeps happening. But the best CEOs? They're more like detectives. They know that the first solution is rarely the right solution. The obvious answer is usually incomplete. And moving fast without thinking costs more time than thinking first. I learned this the hard way. Years ago, our sales were tanking. My gut said "hire more salespeople." Seemed obvious. More people = more sales, right? Wrong. When I finally slowed down to really examine the problem, I discovered our pricing was confusing customers. Our best prospects were ghosting us after demos. The fix? A simple pricing calculator on our website. Cost: $500 and one afternoon. Result: 40% increase in close rate. The expensive hiring spree I almost launched? Would've made things worse. Here's what separates strategic thinkers from reactive leaders: 1/ They question before they answer. What's really broken here? What are we not seeing? 2/ They zoom out before they zoom in. How does this connect to everything else? What's the real impact? 3/ They explore before they execute. What are ALL our options? What haven't we tried? 4/ They test before they invest. Can we try this small first? What would prove this works? 5/ They align before they advance. Is everyone clear on the why? Do we all see the same target? The ironic part? This "slower" approach is actually faster. Because you solve the right problem. Once. Instead of the wrong problem. Over and over. Strategic thinking isn't about being smarter. It's about having a better process. One that turns your biggest challenges into your biggest advantages. What expensive mistake could better thinking have helped you avoid?
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